Search Engine Optimization Services (SEO) and Pay Per Click
Drive traffic to your website from search engines
Lynchburg Expressions staff are expert Search Engine Marketeers (SEM's). We can help your current or future website recieve volumes of traffic from search engines like Google, Yahoo, MSN, and Ask.com.
Currently the two main forms of search advertsing are Optimization (resulting in free traffic from natural listings) and Pay Per Click advertising. (You only pay when a person clicks on your ad. Below are examples of both.
We understand how the search engines work, and why achieving real results with search engine advertising takes time and hard work.
- Search Engine Optimizaion
- Instant Traffic
- Newsletter
Natural search traffic is the main stay of most successful internet sites. Search Engine Optimzation is the process of "optimizing" your websites pages for specific "keyword phrases" people are likely to type into search engines. These keywords are discovered using research methods, and observation. Most keywords people type into search engines regularly (hundreds or thousands of searches per day) result in millions of results. These result pages from the search engines are split up into roughly ten results per page. Statistically the only page most searchers ever see of these millions of results is the first one. If your results do not appear on the first page you have very little chance of being noticed by searchers. If your results do not appear by the middle of page two your chances of getting clicked on are astronomicaly bad.
The art of search engine optimization is bringing your pages out of the mix of millions, into the first results of the search so people see your website. Because it costs you nothing to be listed in the search engines, the traffic you recieve from search pages is free!
Please contact us today so we can evaluate your project, and begin the process of search engine optimisation on your site!
Search Engine Traffic on any budget
The fastest growing medium in advertising is search engine "pay per click" ads. These ads can say exactly what you want, they can be changed instantly at any time, and you can decide how much you will pay per click on the ad.
If you have been on Google, Yahoo, or any other major search engine lately you have probably seen ads that look just like the one on the left. These are not "organic" listings, an advertiser "bid" on the ad and is willing to pay up to a pre-set ammount for your click. This method of advertising can be very effective at producing instant traffic to your website. Google for instance makes it very easy for first time users to place ads on the web with just a few short steps. The simplicity is nice but deceptive. Really effective and most importantly cost effective pay per click campaigns require exaustive research to find the keywords that can be purchased at the best prices with the most clicks. The process should also include daily management of keywords and bidding prices to make the most of an advertising budget.
ROI, ROI, ROI Like any good advertising campaign the key is Return on Investment. To get a good return on the advertising budget we employ "conversion tracking" methods far beyond the basics offered by search engines such as Google or Yahoo. We constantly measure the effectiveness of your advertising to create effective impacting campaigns tht provide results.
Contact us today to discuss a Search Engine Marketing Campaign
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